A New Era in Digital Perfume Journey

For many years, the world of luxury perfume brands was based solely on the physical experience. But in a digitalized world, this perception is rapidly changing. At Deimos Talent, we are pioneering a world where perfume is not only felt, but also “told” digitally.

One of the most impressive examples of this vision was our successful influencer marketing campaign with luxury perfume brand Buon Odore. Although perfume is one of the most intangible experiences related to the senses, we successfully brought this feeling to the digital world thanks to the right creative strategy, strong brand communication and effective collaborations.

Brand: Buon Odore

Inspired by Italian elegance and modern urban life, Buon Odore is a luxury perfume brand that seeks the most refined ways to tell stories through perfumes. But gaining visibility in digital is not always easy in the luxury segment.

Telling a perfume story is not just a product promotion; it is also a transfer of lifestyle, identity and emotions to digital platforms. At this point, as Deimos Talent, we have presented the story Buon Odore wants to tell with the right influencers in the most impressive way.

Making Perfume Visible

In the world of influencer marketing, standing out from the crowd is not only possible through engagement numbers, but also through meaningful and authentic expression.

As Deimos Talent, we built our campaign on three main strategies:

– Choosing the Right Talent

– High Quality Content Production

– Integration of Digital and Sensory Experience

To this end, we worked with influencers with a strong digital identity in the lifestyle, fashion and beauty categories. Each of them produced content that not only promoted the product but also told their personal story through perfume.

Digital Sensoriality with Influencer Marketing

In this campaign, influencer marketing was not only about visibility, but also about sensory impact. Simple yet sophisticated videos shot in influencers’ homes, slow-motion perfume spraying scenes, sound design and minimal edits – all these details conveyed the emotion of the perfume in digital.

To strengthen Buon Odore’s presence in the Middle Eastern and European markets, the brand partnered with Iranian influencer Saba Majlessi, leveraging her strong regional influence to connect with new audiences.

For domestic market expansion, the brand partnered with national athlete and Survivor finalist Sema Aydemir and social media content creator Merve Colak Dereli.

It was not only “liked” on social media, but also left an impression on the audience and made a difference in terms of brand communication.

Impact Created by the Power of Collaborations

Buon Odore’s digital launch was realized not only with influencers, but also with creative teams, photographers and video production experts.

Deimos Talent turned this process into an ecosystem of collaboration. Each creator brought unique value to the brand. This approach ensured that each piece of campaign content had a personalized narrative, not a “one-size-fits-all” narrative.

Results A Success Beyond Numbers

The data we achieved at the end of the campaign was impressive:

– 4.8% organic engagement rate

– 3.5 million views

– Content re-shared by over 40 users

But beyond the numbers, our success was in strengthening Buon Odore’s digital image in the luxury segment, building a loyal digital community, and most importantly, effectively communicating a physical experience like “perfume” in digital.

Deimos Talent Difference

Deimos Talent is a strategic and creative partner in influencer marketing, not just a brokerage agency. For us, a campaign is not just about producing content; it is about building a new digital habitat for a brand.

Our campaign with Buon Odore is one of the most refined examples of this, proving that digital transformation is possible in the luxury segment.

The New Face of Luxury on Digital

Our influencer marketing campaign with Buon Odore was a powerful example that redefined the way luxury brands exist in digital.

At Deimos Talent, we put the right talent, creative expression and high quality at the center of our brand communication strategy. Because for us, influencer marketing is not just about promoting a product; it is about keeping the brand alive.