Technology is not just a tool; it is also a storyteller. Especially when combined with the right content production and an effective influencer marketing strategy, it not only makes a brand’s voice heard, but also makes that voice permanent in minds. TECNO’s “Social Hack” campaign is a project built with this very understanding. Led by Deimos Talent, this collaboration demonstrates how technology brands can create social impact in the digital age.

Social Hack: Growing the Brand Message with the Power of Influencers

TECNO is a brand that aims to offer not only products but also experiences with its technological innovations. The “Social Hack” campaign was an important project realized by TECNO to bring this experience to the masses. At the center of this campaign were 37 influencers selected and managed by Deimos Talent.

These influencers translated TECNO’s innovative spirit into their own digital language and produced not only promotional but also sincere and creative stories. The campaign highlighted the ability of influencer marketing to not only provide visibility, but also to create a cultural and emotional connection to the brand.

Building Powerful Narratives through Content Production

One of the most striking aspects of the project was the stylistic diversity and originality of the content produced. Each influencer interpreted TECNO’s technological power in their own way. This approach ensured both aesthetic diversity and a multifaceted message.

During the content production process, Deimos Talent not only matched talent, but also ensured that the content was strategically aligned. This ensured that each piece of content was not only strong in terms of algorithmic performance, but also delivered a narrative that aligned with the brand identity.

Brand Awareness: Making a Lasting Mark in the Digital World

TECNO’s Social Hack campaign didn’t just create unique interactions; it transformed the perception of the brand. Brand awareness is not just about being recognized; it’s about how you are remembered. In this campaign, TECNO was positioned in people’s minds not just as “a phone brand” but as a cultural icon where style, technology and creativity converge.

In its campaign strategy, Deimos Talent didn’t just focus on metrics such as medium choice or sphere of influence. It also prioritized the influencers’ relationship with their communities, their style of content creation and their alignment with TECNO’s brand values. This strategy resulted in quality interactions, not just numbers.

Deimos Talent’s Differentiating Approach

Deimos Talent was not just a “connector” in this campaign, but a hub that drove the creative strategy, brought the brand language to digital and built a genuine story flow.

Unlike the superficial collaborations found in many campaigns in the influencer marketing space, the TECNO project was deeply thought out in every aspect. This reinforced Deimos Talent’s market-leading position not only in terms of success rates, but also in terms of approach, strategy and results.

Social Hack Campaign: A Vision Fueled by Strategy

One of the key elements of the campaign’s success was the perfect balance between TECNO’s innovative brand values and the creative energy of the influencers. Deimos Talent’s planning for this balance was based on both data and intuition. It created personalized content paths by predicting which influencer would be more effective with which type of content on which platform.

The result is a world of content, each with a different texture but with a holistic visual narrative. The brand message not only reached the followers, but was also enriched with creative narratives, resulting in higher brand equity.

Making an Effective Difference in Digital Campaigns

In today’s digital world, the goal of brands is not just to be visible, but to connect, interact and build meaning. TECNO’s “Social Hack” campaign was realized with the strategic approach of Deimos Talent as one of the most successful examples of this new era.

Influencer marketing is not just about keeping up with trends; it is about shaping them.

Content production is not just producing; it is telling a story.

Brand awareness is not just being heard; it is being remembered.

Deimos Talent combined all these values in a single project and created an unforgettable campaign for TECNO.