As digital content consumption accelerates, brands face a familiar question:
Which strategy delivers better results — product placement or open advertising?

At Deimos Talent, we evaluate both methods through the lens of ethics, transparency, and legal compliance.

Product Placement: Advertising Within the Story

Product placement integrates a brand into the natural flow of content.
When executed correctly, it feels more organic to the audience.
Yet one key rule remains:
It is still advertising and must be clearly disclosed.

Open Advertising: Honest and Direct Communication

Open advertising allows viewers to recognize the collaboration immediately.
It builds trust, increases clarity, and communicates the brand message directly.
For the 2025 audience, authenticity is essential.

So, Which Works Better?

Both methods offer unique strengths:

• For narrative-driven content → product placement
• For campaigns requiring direct messaging → open advertising

The most effective results often come from a balanced use of both.

Deimos Talent’s Approach

At Deimos Talent, every collaboration follows strict standards:

✔ Clear and accurate advertising disclosures
✔ Compliance with Ministry of Trade & Advertising Board regulations
✔ Ethical and responsible communication
✔ Transparent processes between brands and influencers

For us, the true power of advertising begins with trust.