The New Way to Make an Impact in the Fashion Industry

In the modern marketing world, fashion is no longer limited to aesthetics; it has become a stance, an idea and an emotion. In this transformation, brands are looking for strategic partnerships that will create impact, not just design. This is exactly where Deimos Talent comes in.

Our project for Ruler by J., the global fragrance brand of fashion brand Junaid Jamshed, was not just an advertising campaign, but a holistic strategy positioned at the intersection of celebrity marketing, creative collaboration and strong brand communication.

Bringing Ruler by J. to the Global Fashion Stage

Ruler by J. is one of the prestigious products of Pakistan-based Junaid Jamshed in the men’s fragrance segment. Its rich, masculine and refined fragrance combines both the traditional strength of the East and the modern vision of the West.

The goal of this campaign was to launch Ruler not just as a product, but as a lifestyle and character icon. To this end, we worked with a powerful name at the heart of the celebrity marketing strategy: Burak Özçivit, one of the stars of Turkey.

Celebrity Marketing: Combining Influence with Confidence

Collaborations with famous names are now preferred not only to gain access but also to increase brand value. In the spirit of this project, Deimos Talent paired Burak Özçivit with the Ruler brand.

This match was not only aesthetically pleasing but also emotionally resonant. The strong, passionate and deep character of Özçivit’s on-screen persona matched Ruler’s fragrance world.

Celebrity marketing meant much more than using a face in this campaign: It became a narrative that conveyed emotion, carried the brand story and identified with the product.

The Role of Deimos Talent: Alignment and Mastery in Brand Communication

As Deimos Talent, we transformed the message the brand wanted to create to resonate with the target audience. Ruler’s communication tone, aesthetic preference, message language and digital actions were reconstructed in terms of brand communication.

We created an end-to-end communication model, including not only visual shoots, but also scripting, storytelling, social media content and media strategy. All of this was designed to turn a collaboration with a celebrity into a sustainable impact.

Collaboration Model: Creative and Operational Synchronization

During the campaign, Deimos Talent played an active role at every stage, from creative direction to production on the ground.
In this cooperation model:

– Strategy development,

– Influencer & celebrity matching,

– Content production,

• We provided an end-to-end solution in performance analysis.
• We guided the brand not only as a “casting agency” but also as a strategic content partner. This approach transformed the campaign into a transformation that left a permanent mark on the brand’s memory, not just a short-term communication effort.

A Campaign with a Wide Impact and Strong Emotions

During the campaign period;

– 5.1% engagement rate,

– Over 4 million views,

• Simultaneous social media buzz was achieved in Turkey and Pakistan.
• This campaign was not just about numbers. It created a cultural bond between the two countries, an aesthetic crossover between fashion and fragrance, and a strong brand memory in the minds of the audience.

Make a Difference with Deimos Talent

Deimos Talent is a new generation influencer agency that supports brands in creative collaborations, strategic brand communication and unique campaigns, especially in celebrity marketing.

We build not only the “visible” but also the invisible. Because in the digital world, brand communication is strengthened not only by sharing, but also by living.

Strategic Cross Section of Fashion, Fragrance and Star Power

This project with Ruler by J. is one of the most powerful examples of how a culture of collaboration, celebrity marketing and digital storytelling can add value to a brand.

At Deimos Talent, we put a vision, not just a strategy, into every campaign. And our vision is clear: To connect impactful brands with the right people and redefine them in the digital world.